I was commissioned back in January to provide some PR images for Canine Partners - a worthy charity training dogs to assist people with a disability (predominantly wheelchair users) - from taking washing out of the machine to.. yes.. drawing money from a cash point.. ok.. they can't actually punch the pin number in, but amazingly they can put the card in the slot, take the money and get the receipt!
After hours getting the standard PR stuff of the "team" raising money at Canary Wharf, I got the opportunity to shoot inside HSBC after they had made a presentation to the marketing bods there. As soon as I had set the shot up I knew it would be an image that would capture the imagination.. despite the strength of the image unfortunately HSBC themselves weren't interested in purchasing the image.. but not surprisingly were very keen for me to submit it wherever I could..
A couple of weeks later I submitted the image to various national publications.. amazingly enough the first to respond was METRO (London) and the following day it got a half page on Page 3. The day after that it was picked up by The Daily Mail, by the end of the week it was posted on over 300 sites and blogs on the internet from Turkey to Peru.. was being discussed on Radio 2 and Radio 4 amongst others, appeared in various local papers, it was even picked up by gossip magazine REVEAL, and it has since appeared on the BBC's "Have I Got News for You".
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